Press Releases

New management appointments at Pan Pacific Hotels Group

Published Date: 21 August 2017

Kevin Croley will head up Business Development while Cinn Tan will join the Group as Chief Sales & Marketing Officer in two newly-created leadership roles

Singapore, 21 August 2017 – In line with Pan Pacific Hotels Group’s expansion plans and a renewed growth strategy, the Group is pleased to appoint Kevin Croley as Senior Vice President, Business Development in a newly-created role in the executive management team. At the same time, the Group is delighted to name Cinn Tan as Chief Sales & Marketing Officer to oversee sales and marketing. Both roles are based out of the Group’s corporate headquarters in Singapore.

Kevin CroleyAs Pan Pacific Hotels Group expands its global portfolio, it is in line with its growth strategy to create the new appointment of Senior Vice President, Business Development. In this role, Kevin Croley will focus on developing strong relationships with third-party owners and the sourcing of new management agreement opportunities for the Group in key markets across Asia Pacific, North America and Europe.

Kevin was previously Senior Vice President, Marketing, with the Group, where he led the development of its brand strategies as well as its loyalty, distribution and digital platforms.

Over a diverse 30-year career in hospitality – of which 25 years were spent in the Asia-Pacific region – Kevin has held senior positions with Hilton Worldwide, Anantara and InterContinental Hotels Group.

Cinn TanThe Group welcomes Cinn Tan to the newly-created role of Chief Sales & Marketing Officer, where she will be responsible for driving the marketing and sales strategy and synergising efforts across the Group’s portfolio of Pan Pacific and PARKROYAL hotels, resorts, and serviced suites. Cinn, a Singaporean hospitality veteran, brings more than 20 years of Asia-focused sales and marketing management experience.

She was most recently Chief Operating and Marketing Officer at Yearth Alliance, a start-up she co-founded to provide online sales and marketing capabilities as well as a loyalty programme to individual hotels and boutique chains in the region. Prior to this, Cinn was based out of Shanghai where she headed up marketing and sales as Senior Vice President of Marketing & Sales for Jin Jiang International Hotels, the largest hotel group in China. Cinn had spent more than ten years with the Ascott Group in Singapore and China leading its sales, revenue and distribution, as well as branding and marketing functions.

“In an ever-changing environment, we must constantly reposition ourselves to maintain our competitive edge, and the right people will help us manage change and achieve results. Kevin and Cinn are highly competent professionals in the hospitality sector with extensive business networks, deep knowledge and expansive skill sets, and we are delighted that they are taking up these strategic positions in our leadership team. With a renewed growth strategy and a management team which is strengthened by the addition of these two experienced and capable leaders, we are in a stronger position to capture growth opportunities in the region and beyond, and to reinforce our brand presence as one of Asia’s most established hotel companies,” says Lothar Nessmann, Chief Executive Officer, Pan Pacific Hotels Group.



About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns and manages nearly 40 hotels, resorts and serviced suites with more than 12,000 rooms including those under development in Asia, Oceania, North America and Europe. The Group comprises two acclaimed brands: Pan Pacific and PARKROYAL. Pan Pacific is a leading brand in Asia and the Pacific Rim with hotels offering premium accommodations and services.  PARKROYAL is a collection of comfortable leisure and business hotels and resorts located in the heart of cities and interesting locales across Asia Pacific. For more information, visit

About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together 35 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands.  GHA’s award-winning loyalty programme, DISCOVERY, provides nearly 10 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit

Media contact:

Pan Pacific Hotels Group
Cuili NG
Corporate Communications Manager
DID: +65 6808 1269
Mobile: +65 9634 4425