Pan Pacific Hotels Group opens new Global Sales Office in Beijing to grow share of Chinese market
In conjunction with the opening, the Group has also appointed seasoned hotel sales professional, Charles Cheng as Director, Global Sales, Beijing to head the new Global Sales Office.
Singapore, 10 July 2014 – Pan Pacific Hotels Group has announced the opening of a new Global Sales Office in Beijing, complementing its existing Global Sales Office in Shanghai to grow its share of the burgeoning Chinese travel market.
Over the past year, Pan Pacific Hotels Group has been ramping up its developments in China, where it now owns and/or manages four "Pan Pacific" properties – namely Pan Pacific Xiamen, Pan Pacific Suzhou, Pan Pacific Ningbo and Pan Pacific Serviced Suites Ningbo. The Group is on track to open its fifth – the 319-room Pan Pacific Hotel and Serviced Suites Tianjin – later this year and has also announced two more pipeline projects in Chengdu and Zhuhai.
In conjunction with the opening of its Beijing Global Sales Office, the Group has also appointed Charles Cheng as Director, Global Sales, Beijing to head the new Office.
Charles will be responsible for managing the Group's key clients in Northern China and expanding the market through the generation of sales leads and bookings to drive revenue for the Group's properties within and outside of China.
A seasoned industry professional with close to 20 years of sales experience in China at both the hotel and regional level, Charles was most recently Director, Global Sales, Northern China at Langham Hospitality Group. He has also served in management positions with international hotel chains including InterContinental Hotels & Resorts, Hyatt Hotels & Resorts and Starwood Hotels & Resorts.
"The opening of our new Global Sales Office in Beijing and Charles's appointment mark the latest in the Group's recent chain of developments in China, made in strategic response to the global importance and vast potential of the country's domestic and outbound travel market," says Kevin Croley, Senior Vice President, Marketing & Sales, Pan Pacific Hotels Group.
"As a top Chinese city, Beijing is central to China's tourism developments and represents a key source market for the Group's properties within and outside of the country. Our new Beijing Global Sales Office, helmed by an experienced and capable Chinese sales veteran, will put the Group in a more advantageous position to expand our customer reach and strengthen our foothold in this critical growth market."
Headquartered in Singapore, the Group currently owns and/or manages close to 40 "Pan Pacific" and PARKROYAL hotels, resorts and serviced suites in Asia, Oceania and North America, supported by a Global Sales network that now spans Singapore, Shanghai, Sydney, Tokyo, New York, San Francisco, London and Beijing.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia's most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns and/or manages close to 40 hotels, resorts and serviced suites with some 12,000 rooms including those under development in Asia, Oceania and North America. The Group comprises two acclaimed brands: "Pan Pacific" and PARKROYAL. "Pan Pacific" is a leading brand in Asia and the Pacific Rim with hotels offering premium accommodations and services. PARKROYAL is a collection of comfortable leisure and business hotels and resorts located in the heart of cities and interesting locales across Asia Pacific. For more information, visit pphg.com
Pan Pacific Hotels Group
Manager, Corporate Communications
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