New “Pan Pacific” and PARKROYAL websites deliver improved user experience, guarantee best rate for direct bookings
Mobile optimised and available in three languages, the websites feature impactful and intuitive design, richer promotional content, a simplified booking process and guarantee to be the lowest cost booking channel.
Singapore, 29 April 2014 – Following a S$2 million investment, strategic consumer research and intensive revamp efforts, Pan Pacific Hotels Group has launched its new Pan Pacific Hotels and Resorts (www.panpacific.com) and PARKROYAL Hotels & Resorts (www.parkroyalhotels.com) websites, delivering a more engaging user experience through impactful and intuitive design, richer promotional content and social media integration.
The refreshment exercise is based on an in-depth study of the browsing habits and booking preferences of past and existing users, competitive bench-marking analysis and takes into account the latest travel and technology trends.
“As more and more travellers choose to research, network and book online for their travel needs, the online space presents a vital opportunity with tremendous potential for the Group to educate and engage with our target customers about the unique customer value propositions of our “Pan Pacific” and PARKROYAL brands,” says Bernold O. Schroeder, Chief Executive Officer, Pan Pacific Hotels Group.
“Designed to reflect the industry’s best standards in terms of technology, user experience and performance, our new brands websites will revolutionise the way we interact with customers online and underscore the Group’s on-going commitment to deliver the most authentic “Pan Pacific” and PARKROYAL brand experiences consistently throughout all our customer touch points.”
Searchable and bookable in three languages – English, Chinese and Japanese – the new panpacific.com and parkroyalhotels.com will feature:
Headquartered in Singapore, Pan Pacific Hotels Group currently owns and/or manages 18 “Pan Pacific” and 13 PARKROYAL hotels, resorts and serviced suites across Asia, Oceania and North America. It also has within its pipeline seven hotels in Australia, China, Indonesia and Myanmar.
The “Pan Pacific” brand proposition of “Your refreshing Pacific experience” highlights its focus on providing enriching experiences that draw on a diversity of landscapes and cultures along the Pacific Rim, and relevant choices that convey freedom and individuality.
Meanwhile, PARKROYAL’s “Your Trusted Local Companion” is the brand’s promise to support guests with a caring human touch and connect them to the best authentic local experiences each destination has to offer.
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About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns and/or manages close to 40 hotels, resorts and serviced suites with some 12,000 rooms including those under development in Asia, Oceania and North America. The Group comprises two acclaimed brands: “Pan Pacific” and PARKROYAL. “Pan Pacific” is a leading brand in Asia and the Pacific Rim with hotels offering premium accommodations and services. PARKROYAL is a collection of comfortable leisure and business hotels and resorts located in the heart of cities and interesting locales across Asia Pacific. For more information, visit pphg.com.
Pan Pacific Hotels Group
Manager, Corporate Communications
DID: (65) 6808 1269
Fax: (65) 6821 8001