Pan Pacific Hotels Group gears up for upcoming openings and continues brands refreshment journey
Singapore, 18 October, 2012 - Pan Pacific Hotels Group remains confident about the long-term future of the hotel market in Singapore, amidst concerns of softening business conditions and increasing room supply.
Speaking to delegates of ITB Asia 20121 at the opening cocktail held at the newly-transformed Pan Pacific Singapore, President and CEO of Pan Pacific Hotels Group A. Patrick Imbardelli shared that the Group's activity and development in Singapore is testament to the confidence it places in the country's tourism and hospitality industry.
Most recently, the completed transformation and renovations of Pan Pacific Singapore and Pan Pacific Orchard, Singapore, to the tune of S$90million, were unveiled.
Upcoming openings bring total Singapore room inventory to over 2,600
With the addition of the flagship PARKROYAL on Pickering and Pan Pacific Serviced Suites Beach Road, Singapore to its Singapore portfolio in the next six months, Pan Pacific Hotels Group reaffirms its standing as one of the largest international hotel operators in Singapore.
These openings will bring the Group's Singapore portfolio to eight hotels and serviced suites with an inventory of over 2,600 rooms.
(See Appendix: Pan Pacific Hotels Group - Singapore Portfolio at a Glance)
The Group's own S$100-million development of Pan Pacific Serviced Suites Beach Road, Singapore also reflects its confidence in Singapore's draw as a regional business hub providing a steady stream of extended stay travellers.
"Singapore represents a great operating climate - we are confident that occupancy and room rates will remain buoyant, even with new hotels coming on line in the next five years," said Imbardelli.
"We have, in the last two years, consolidated a robust talent, sales, finance and operating platform in Singapore. The addition of two more properties to the portfolio gives us the scale to utilise these capabilities, talent and infrastructure efficiently and effectively. We are well positioned to harvest the returns from a healthy market."
Improving the guest experience through hotel enhancements
This year, the Group unveiled significant renovations projects of several "Pan Pacific" and PARKROYAL properties across the region.
Now completed, the S$80million transformation of Pan Pacific Singapore and S$10million rejuvenation of Pan Pacific Orchard, as well as the S$14million renovations of Pan Pacific Nirwana Bali Resort reflect the Group's focus on aligning the guest experience across the hotels to the refreshed propositions for its brands.
As for the Group's own hotels, PARKROYAL Yangon, which is witnessing record-high occupancy rates, also completed renovations this year. Other PARKROYAL hotels currently undergoing enhancements include PARKROYAL Darling Harbour, Sydney, and PARKROYAL on Beach Road.
"It is critical that all the work we have done with our brands is translated to the guest experience in our hotels," said Imbardelli. "Through these large-scale renovations, our hotels - with their transformed guestrooms, business and leisure facilities and offerings - will embody the 'Your Refreshing Pacific Experience' proposition of our "Pan Pacific" brand, and the 'Your Trusted Local Companion' proposition of our PARKROYAL brand."
Extending its footprint with five new properties in the pipeline
Outside Singapore, the Group will open three other properties in the coming 12 months.
Following the August opening of the 415-room Pan Pacific Ningbo in Zhejiang, China, this year, Pan Pacific Hotels Group will launch its first Pan Pacific Serviced Suites product in China with Pan Pacific Serviced Suites, Ningbo in early 2013.
The Group will also debut the PARKROYAL brand in China with the opening of PARKROYAL Serviced Suites Green City, Shanghai in 2013.
Its fifth Pan Pacific in China, Pan Pacific Tianjin, will open towards the end of 2013.
With these openings, the Group's portfolio of hotels will create close to 2,000 job opportunities, employing over 10,000 associates across Asia, North America and Oceania.
1 ITB Asia is the region's largest travel tradeshow featuring hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. The tradeshow is held at Marina Bay Sands this year from 17-19 October and is expected to attract some 7,000 attendees. Pan Pacific Singapore is the official hotel partner for ITB Asia 2012.
About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia's most established hotel and property companies with an extensive portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with over 10,000 rooms including those under development in Asia, Oceania and North America. The Group comprises two acclaimed brands: "Pan Pacific" and PARKROYAL. "Pan Pacific" is a leading brand in Asia and the Pacific Rim with hotels offering premium accommodations and services. PARKROYAL is a collection of comfortable leisure and business hotels and resorts located in the heart of cities and interesting locales across Asia Pacific. For more information, visit pphg.com.
|Pan Pacific Hotels Group
Chan Hse May
Director, Corporate Communications
DID: (65) 6808 1265
Fax: (65) 6821 8001